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IMAX Signs 100-theater Deal with AMC Entertainment

Posted on Friday, December 7th, 2007 4:28 PM by Scott Jentsch


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IMAX is continuing its momentum towards installing its systems in more locations around the country with the announcement that AMC has agreed to add 100 IMAX theaters to its lineup between 2008-2010. These locations will all receive IMAX's new digital projection system, which is currently being developed.

According to the press release (included below), the rollout will begin in July 2008 with 50 systems, including:

  • AMC South Barrington 30 - Chicago
  • AMC Mesquite 30 - Dallas
  • AMC Gulf Pointe 30 - Houston
  • AMC Century City 15 - Los Angeles
  • AMC Empire 25 - New York
  • AMC Neshaminy 24 - Philadelphia
  • AMC Eastridge 15 - San Francisco
  • AMC Hoffman Center 22 - Washington D.C.

The full list of 50 locations appears in the press release (see below). An additional 25 are scheduled in 2009 and 25 more planned in 2010. Once completed, this will double IMAX's current number of theaters in North America.

IMAX announced on October 17th that it had stepped up its rollout schedule for their digital projection system, saying that its first systems will be installed in Q2 2008. These systems would fit nicely into that schedule.

And what would this expansion be if there aren't movies to show on them? Apparently, they've been busy figuring that out as well. The release mentions that IMAX has already secured important parts of its film slate for 2008, 2009 and 2010 through agreements with major Hollywood studios including:

  • The Spiderwick Chronicles (February 2008)
  • Shine A Light (April 2008)
  • Kung Fu Panda (June 2008)
  • The Dark Knight (July 2008)
  • Deep Sea-quel 3D (working title, February 2009)
  • Monsters vs. Aliens 3D (March 2009)
  • How to Train Your Dragon 3D (November 2009)
  • Hubble 3D (working title, February 2010)
  • Shrek Goes Forth 3D (May 2010)
The deal with Dreamworks Animation for Kung Fu Panda, Monsters vs. Aliens 3D, How to Train Your Dragon 3D, and Shrek Goes Forth 3D was announced back on November 14, 2007.

Press Release

IMAX signs 100-theatre deal with AMC EntertainmentTM

AMC Makes IMAX Key Part of Growth Strategy to Deliver the Premium Entertainment Experience

Joint Venture Capitalizes on IMAX's Digital Projection Technology

NEW YORK, NY and KANSAS CITY, MO, Dec. 7 /PRNewswire-FirstCall/ - IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and AMC Entertainment Inc. (AMC), one of the world's largest and most innovative theatrical exhibition companies, today announced a joint-venture agreement to install 100 IMAX(R) digital projection systems at AMC locations in 33 major U.S. markets. The theatres will feature IMAX's digital projection system which is being developed for the IMAX MPX(R) theatre design. The agreement is projected to double IMAX's current commercial theatre footprint in North America and accelerates the momentum behind IMAX and AMC's transition to digital projection technology.

"We are committed to delivering a premium entertainment experience by offering a menu of entertainment alternatives inside our facilities," said Peter C. Brown, chairman and chief executive officer, AMC Entertainment Inc. "Our expanded relationship with IMAX and the deployment of its state-of-the-art, next-generation digital projection systems is a key part of our strategy of continuing to broaden and enhance the AMC experience. It also builds on the successful partnership we have had with IMAX since June of 2005 and complements our overall digital plan."

The rollout of the first 50 IMAX digital projection systems will begin in July 2008 at premier AMC theatre locations in 24 of the 33 selected markets, with an additional 25 scheduled for rollout in 2009 and 25 more in 2010. The IMAX theatres are slated to be installed in many of AMC's top-performing locations in the United States, including: AMC South Barrington 30, Chicago; AMC Mesquite 30, Dallas; AMC Gulf Pointe 30, Houston; AMC Century City 15, Los Angeles; AMC Empire 25, New York; AMC Neshaminy 24, Philadelphia; AMC Eastridge 15, San Francisco; AMC Hoffman Center 22, Washington D.C.

"The agreement cements a partnership between two great brands. Partnering with AMC in a theatre deal of this size and scope is a transformational moment for our company from both a financial and strategic perspective," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We couldn't be more pleased that The IMAX Experience(R) will be more accessible to consumers in nearly every major market in the United States. AMC is unique in the number of successful, stadium-seat megaplexes in locations that could accommodate this large number of new IMAX(R) theatres. Further, AMC's confidence in our digital projection system is a terrific endorsement. We look forward to rolling out our ground-breaking new technology and delivering the premium experience that moviegoers have come to expect from the IMAX(R) brand."

In October of this year, IMAX announced that it had moved up the launch date of its digital projection system to mid-2008 from its previously announced anticipated timeframe of the end of 2008 to mid-2009. The highly anticipated IMAX digital projection system will further enhance The IMAX Experience and help to drive profitability for studios, exhibitors and IMAX theatres by virtually eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens.

IMAX has already secured important parts of its film slate for 2008, 2009 and 2010 through agreements with major Hollywood studios including: The Spiderwick Chronicles (February 2008), Shine A Light (April 2008), Kung Fu Panda (June 2008), The Dark Knight (July 2008), Deep Sea-quel 3D (working title, February 2009), Monsters vs. Aliens 3D (March 2009), How to Train Your Dragon 3D (November 2009), Hubble 3D (working title, February 2010) and Shrek Goes Forth 3D (May 2010).

Added Messrs. Gelfond and Wechsler, "An agreement of this magnitude significantly jumpstarts our joint venture initiative, which we expect will generate increased recurring revenues for IMAX going forward. AMC's decision to enter into this agreement will accelerate the growth of our theatre network in North America and should help power the digital transition underway at our company, which we believe will help drive our operating and financial performance for years to come."

AMC's initial 50 IMAX digital locations will include:

MARKET                   AMC THEATRE
ATLANTA AMC Barrett Commons 24
AMC Southlake Pavilion 24
BALTIMORE AMC Columbia Mall 14
AMC Loews White Marsh 16
BOSTON AMC Loews Boston Common 19
CHARLOTTE AMC Concord Mills 24
CHICAGO AMC South Barrington 30
AMC Loews Crestwood 18
CINCINNATI AMC Newport on the Levee 20
DALLAS AMC Mesquite 30
DENVER AMC Highlands Ranch 24
AMC Orchards 12
AMC Westminister Promenade 24
HOUSTON AMC First Colony 24
AMC Gulf Pointe 30
JACKSONVILLE AMC Orange Park 24
AMC Regency Square 24
KANSAS CITY AMC BarryWoods 24
AMC Independence Commons 20
LOS ANGELES AMC Burbank 16
AMC Century City 15
AMC Del Amo 18
AMC Promenade 16
AMC Puente Hills 20
AMC Santa Anita 16
MIAMI AMC Aventura 24
AMC Sunset Place 24
NEW ORLEANS AMC Elmwood Place 20
NEW YORK AMC Loews 34Th Street 14
AMC Empire 25
AMC Loews Kips Bay 15
AMC Rockaway 16
AMC Loews Stony Brook 17
AMC Loews Monmouth Mall 15
NORFOLK AMC Lynnhaven 18
ORLANDO AMC Altamonte Mall 18
PHILADELPHIA AMC Loews Cherry Hill 24
AMC Hamilton 24
AMC Neshaminy 24
PITTSBURG AMC Loews Waterfront 22
SAN DIEGO AMC Palm Promenade 24
SAN FRANCISCO AMC Bay Street 16
AMC Eastridge 15
AMC Mercado 20
SEATTLE AMC Loews Alderwood 16
AMC Southcenter 16
TAMPA AMC Veterans Expressway 24
WASHINGTON D.C. AMC Hoffman Center 22
AMC Potomac Mills 18
AMC Tysons Corner 16

IMAX will host a conference call on December 7, 2007 at 9:00 AM ET. To access the call interested parties should call (866) 321-8231 approximately 10 minutes before it begins. A recording of the call will be available by dialing (647) 436-0148. The code for both calls is 4272153. IMAX will also host a webcast of the conference call with an accompanying PowerPoint presentation. These can both be accessed on http://www.imax.com by clicking on 'Company Info' and then 'Investor Relations.'

About AMC Entertainment Inc.

Headquartered in Kansas City, Mo., AMC Entertainment Inc. is one of the world's largest and most innovative theatrical exhibition companies. With a history of industry leadership dating back to 1920, the company today serves more than 230 million guests annually through interests in 358 theatres with 5,128 screens in six countries. http://www.amctheatres.com.

About IMAX Corporation

IMAX Corporation is one of the world's leading digital entertainment and technology companies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX's renowned projectors and new digital systems display crystal-clear images on the world's biggest screens. The digital system being developed by IMAX is configured for an IMAX MPX-style auditorium, which is designed specifically to enable multiplex operators to more cost effectively enter into the IMAX theatre business. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2007, there were 296 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at http://www.imax.com.

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's financial reporting and accounting, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in IMAX's Annual Report on Form 10-K/A for the year ended December 31, 2006, as well as IMAX's Quarterly Reports on Form 10-Q/A.

Source: IMAX Corporation



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