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|Home: BigScreen Journal - Harry Potter is the 300-pound Gorilla|
Even though it opened on Wednesday, "Harry Potter and the Order of the Phoenix" is the movie of the weekend. It's in the most screens, backed by the largest marketing push, and it has the most fans (and most of them are seeing it for the second, third, and fourth times). News agencies reported that the movie pulled in $12 million on the Tuesday Midnight shows alone, so this weekend is going to be all about the kids from Hogwarts.
You have to believe that the other studios knew to avoid this weekend with a movie that came anywhere close to approaching the Harry Potter demographic. Much better to wait until next weekend when the most fervent fans will be home reading the last installment, which is released on July 21st.
That said, this weekend isn't completely devoid of new releases. "Captivity" will be familiar to everyone in the Los Angeles area who saw the billboards before they were pulled for objectionable content. The rest are very limited releases, such as "Talk to Me" and "My Best Friend."
Showtimes and tickets are already available for "Hairspray" at some theaters so be sure to check them out if you want to be first in line to see John Travolta in his most feminine role yet...
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