Remove ads with our VIP Service
- Harry Potter and the Order of the Phoenix 
- Harry Potter and the Order of the Phoenix: An IMAX 3D Experience 
- Superman Returns: An IMAX 3D Experience 
Add Your Comments
- Glenview, IL: Pacific Theatres Takes Over Former Regal Glen 10 Location [11/18]
- Hornell, NY: Movie Theater to Reopen in December [11/18]
- West Valley City, UT: Carmike Ritz 15 - Hollywood Connection Closed [11/17]
- St. Charles, MO: AMC Streets of St Charles 8 Opening November 17, 2014 [11/14]
- Glenview, IL: Regal Glen 10 Closed [11/4]
- North Little Rock, AR: Cinemark Tandy Movies 10 Closed [11/4]
- Cincinnati, OH: The Screens at Cincinnati Mall Opens in Former Danbarry Dollar Saver - Cincinnati Mills Site [10/24]
- Aurora, CO: Aurora Movie Tavern Debuts New Amenities [10/24]
- El Monte, CA: Edwards El Monte 8 Closed [10/24]
- Neil Patrick Harris Announced as Host of 2015 Academy Awards Ceremony [10/15]
This is a result of the announcement from IMAX Corporation and Warner Bros. Pictures that the IMAX version of the movie will now feature an ending in the third dimension. Approximately 20 minutes at the end of the movie will be in 3D, a la some of the sequences of "Superman Returns: An IMAX 3D Experience."
I'm not a big fan of 3D, even though some in the industry are touting it as the next big thing in movies. (Dreamworks Animation is going all-3D starting in 2009.) Read my review of that movie to see what I thought of the effect of 3D on the movie. I am interested in seeing the latest Harry Potter installment, but I would like to see the standard (non-IMAX) version first. Seeing the IMAX version would be out of curiousity, but I wouldn't want it to be my first impression of the movie.
Warner Bros. Pictures' Harry Potter and the Order of the Phoenix to feature IMAX(R) 3D finale
IMAX's Proprietary 2D to 3D Conversion Technology Creates New Dimension for Harry Potter Fans
LOS ANGELES, April 19, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- IMAX Corporation and Warner Bros. Pictures today announced that select scenes of the IMAX DMR(R) version of Harry Potter and the Order of the Phoenix will be digitally converted into An IMAX 3D Experience(R). IMAX Corporation plans to use its proprietary 2D to 3D conversion technology to transform approximately 20 minutes at the end of the film - which is being digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) using IMAX DMR (Digital Re-Mastering) technology - into IMAX(R) 3D. Harry Potter and the Order of the Phoenix will be released in IMAX(R) theatres and conventional theatres on July 13, 2007, and Warner Bros. Pictures will be the exclusive distributor of the film to IMAX theatres worldwide.
The film is based on the best-selling J.K. Rowling book and is the fifth installment of the widely successful Harry Potter film series. The previous installment of the series, Harry Potter and the Goblet of Fire which opened on November 18, 2005, shattered numerous IMAX 2D box office records at the time and has grossed more than $20 million in IMAX theatres worldwide.
"We are so pleased to be bringing audiences yet another outstanding Harry Potter film to the big screen in both 35mm and IMAX theaters," said Dan Fellman, President of Domestic Distribution, Warner Bros. Pictures. "This is the Studio's biggest franchise to date, and we expect this highly-anticipated fifth film to play phenomenally well in all theaters throughout the summer."
"The Harry Potter films are an enormous draw all over the world, and this film should prove to be no different," added Veronika Kwan-Rubinek, President of Distribution, Warner Bros. Pictures International. "The last 20 minutes in IMAX 3D will add a new element of excitement to the Harry Potter experience, making this a must-see for fans of all ages. We're looking forward to a long and very successful run."
"We couldn't be happier to help bring this Harry Potter film to life in a new way," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "IMAX theatres are the only place to experience this year's most anticipated movies in the world's most immersive format, and we anticipate that moviegoers will want to enjoy Harry Potter and the Order of the Phoenix featuring scenes in IMAX 3D more than once."
"We are delighted to once again work with David Heyman and the Harry Potter team, and Warner Bros. Pictures on another memorable Harry Potter movie," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We know that through the magic of IMAX, fans will already feel as is if they are right next to Harry, Ron and Hermione in IMAX's larger-than-life 2D format, and we are thrilled to treat them to an even more immersive experience with the finale of the film brought to you in IMAX 3D."
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R) , IMAX MPX(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, the outcome of the Company's current accounting review, risks arising from potential material weaknesses in internal control over financial reporting, the ability to satisfy the reporting covenant by the amended filing deadlines, the extent and impact of the restatement of our financial statements, the outcome of the appeal of the NASDAQ Staff Determination letter and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.
Source: IMAX Corporation
Add Your Comments
No comments found. Be the first and let us know what you think!
Add Your Comments
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Log in to retrieve your saved settings.
Forget Your Passcode?Send My Passcode To Me
Not Registered? Create a New Account!
Our registered members enjoy more features, including:
- Save Your Location -- the site remembers your location, no having to re-enter it each time you visit
- Favorite Theaters List -- keep a handy list of the theaters you attend
- Favorite Movies List - movies you want to see, all in one place
- Write Movie Reviews -- share your opinions of the movies you see
- Block Ads with VIP Service -- view this site ad free (subscription req'd)
Basic accounts are free -- sign up today!
Concerned About Privacy?
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2014, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.