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Saginaw, MI: Goodrich Quality Theaters and Moviegoers Bid Farewell to Saginaw 12

Posted on Monday, January 13th, 2014. Last Updated on Tuesday, January 21st, 2014 11:55 AM by Scott Jentsch

mlive.com published an article recently about the closure of the Goodrich Saginaw 12 in Saginaw, Michigan. Parent company Goodrich Quality Theaters closed the theater on January 12, 2014 and will be opening the new Goodrich Quality 10 + GDX next door on January 16, 2014. Theater was originally called the Goodrich The Quad when it was only four screens, but then it appears to have been merged with another 4-screen theater next door, which then was increased by another four screens to eventually be known as the Saginaw 12, but the article mentions that locals still referred to it as "The Quad."

Bob Goodrich owns 30 movie theaters in four states, but the Saginaw 12 holds a special place in his memory."In 1975, this theater, as a four-plex, was by far the leading theater in my company," said Goodrich, president of Grand Rapids-based Goodrich Quality Theaters.

"It was just an enormous opportunity for me," he said.

Goodrich sat inside the 12-screen theater, 3250 Kabobel, in Kochville Township on Sunday, Jan. 12, reminiscing about the cinema's history on its last day of business.

"I actually started building the original Quad in (1974) and ran out of money," he said, with a laugh.

:

The excitement of the new multiplex was not to out-shadow the Saginaw 12's last business day as employees of the theater, in their signature burgundy vests, offered up small, square pieces of one of the theater's screens. Local residents — even those who did not intend to see a movie — stopped in to snag one of the fabric squares, stamped with the opening and closing dates of the theater.

On a lobby television, a 30-minute video played on a loop, featuring the history of the theater as told by Goodrich Quality Theaters employees.

Photos of the cinema throughout the years were displayed near the back of the lobby. Freeland resident Linda Stephen spent time looking at the photographs.

"We saw the article in the paper today that mentioned that they were giving out pieces of the screen so we thought that would be a cool souvenir to get," Stephen said.

Stephen, while trying to recall some specific movie memories at The Quad, said she had a vague recollection of seeing the original "Star Wars" at the theater.

"You used to bring me here all the time, as a kid," Ashley Stephen said to her mother. "We've seen a lot of movies here."

At the time Linda Stephen saw "Star Wars: A New Hope," the four-screen Quad was two years from an expansion that would make history.

"We had the south Quad and then the north Quad," Goodrich said. "At that moment in 1979, this was the first eight-screen theater in Michigan."

Click the Read link below to view the full article.

Goodrich Quality Theaters produced the following video that talks about the history of The Quad:

 



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