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|Home: BigScreen Journal - Humana Medicare Brings Movie Classic "Casablanca" Back to the Silver Screen|
LOUISVILLE, KY - Oct 9, 2006 - Straight from the golden days of Hollywood to a theatre near you, Humana (NYSE: HUM) today announced that it will bring the 1942 classic "Casablanca" back to the big screen in select movie theatres nationwide as part of a campaign to preview its 2007 Medicare Advantage health plans.
The special screening events are designed to introduce those eligible for Medicare and their caregivers to Humana's 2007 Medicare Advantage plans in a fun and entertaining environment.
"As Humana learned last year, education is key to helping those eligible for Medicare understand what subtle changes may be ahead for 2007," said Steve Brueckner, Humana vice president for senior products. "Continuing our industry-leading educational efforts around Medicare and providing guidance to seniors in learning ways to get the most value from their benefits creates a positive experience."
In addition to "Casablanca," attendees will also see "Changing Lives," a short film about Humana that features several Humana Medicare Advantage members. Since no trip to the movies would be complete without popcorn and soda, refreshments will be served to all attendees.
The nationwide program, produced in conjunction with National CineMedia's CineMeetings & Events, will take place between Oct. 11th and Nov. 9th 2006 in select AMC, Cinemark, Regal Entertainment Group and affiliate movie theatre locations from coast to coast and will include such cities as San Diego, San Francisco, Phoenix, Denver, Chicago, Fort Lauderdale, Miami, Atlanta and Asheville, North Carolina.
These special screening events mark the first time in more than 60 years that the classic Humphrey Bogart epic will be seen nationally in movie theatres, according to officials at Warner Brothers Studios.
Because seating is limited, anyone eligible for Medicare (or their caregivers) who would like to attend should make a reservation by calling toll free 1-866-836-7902 or visiting www.humana-movie.com for more information on the locations, times and dates that "Casablanca" will be shown in their area.
"This is a great opportunity to see one of the greatest American movies of all time on the big screen. Many people with Medicare have seen 'Casablanca' on their televisions but have never had a chance to see it the way it was intended to be seen, on the big screen in a movie theater with popcorn and soda" said Bruce Feinstein, Humana Medicare marketing. "Humana is thrilled to make this opportunity available as part of our 2007 Medicare Advantage health plan preview campaign, and I believe people will find that this could be the beginning of a beautiful friendship with our company."
"This program is an example of Humana's innovative approach to Medicare and its commitment to its customers. By combining information with classic entertainment in the comfort and convenience of movie theatres, Humana is able to communicate with its customers in a unique and enjoyable way," added Michael D. Schonberger, vice president of sales and marketing with National CineMedia's CineMeetings & Events.
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health benefits companies, with more than 11 million medical members. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.
Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.
More information regarding Humana is available to investors via the Investor Relations page of the company's web site at http://www.humana.com, including copies of:
National CineMedia, LLC is a venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group (NYSE: RGC), three of the world's leading theatrical exhibition companies. The company develops pre feature entertainment; cinema and lobby advertising products; comprehensive meeting and event services; and alternative forms of entertainment content for distribution across the approximately 13,000 screens operated by its owner theatre circuits and other theatre affiliates. Over 11,000 of these screens are part of NCM's Digital Content Network (DCN), one of the world's largest in-theatre digital distribution networks. The network provides content and advertising to 150 U.S. markets, including 49 of the top 50, reaching an estimated 525 million movie patrons annually. For additional information, please go to www.ncm.com.
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