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|Home: BigScreen Journal - "Brave" to be Shown in Dolby Atmos at Select Theaters Nationwide|
Dolby Laboratories, Inc. announced today that its new Dolby Atmos audio platform will be in place in several movie theaters across North America for the release of Disney Pixar's Brave 3D starting June 22, 2012. The World Premiere of Brave will take place at the newly renamed Dolby Theatre, which has been equipped with the new sound system.
“Dolby Atmos is our most revolutionary sound innovation in years, and the industry reaction has been overwhelming. We can’t wait for the public to experience firsthand what producers, studio executives, and sound mixers have been raving about since we first demonstrated the technology in April,” said Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories. “It’s fitting that Disney•Pixar, known for creating magical and immersive worlds, will be the first to introduce audiences to a film in the most magical and immersive sound format ever conceived.”
For more information about Dolby Atmos, please see our Help document titled Digital Sound - Formats Explained.
Source: Dolby Laboratories Press Release
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