Remove ads with our VIP Service
Share This Page
- iPic Theaters at The Arboretum of South Barrington
South Barrington, IL
- iPic Theaters at Redmond Town Center
Add Your Comments
- Marina, CA: Century Marina and XD Opens [10/8]
- Carmike Cinemas Acquires Sundance Cinemas, LLC. [10/7]
- Burbank, CA: An Overview of the "Dolby Cinema at AMC Prime" at the AMC Burbank 16 [10/7]
- Birmingham, MI: Palladium Theatre Reopens as 5-Screen Luxury Movie Theater [10/5]
- Washington, DC: Landmark Atlantic Plumbing Cinema to Open October 15, 2015 [10/5]
- San Diego, CA: Angelika Film Center & Cafe to Open October 9, 2015 [10/2]
- La Jolla, CA: Movies Come to The LOT [10/2]
- Rochester, MN: Wehrenberg Rochester Galaxy 14 Cine Getting IMAX, Losing Mega Screen [9/30]
- Duncansville, PA: Carmike 12 - Altoona Opens October 1, 2015 [9/30]
- Bellevue, WA: AMC Loews Factoria 8 Closed Temporarily for Seating Upgrades [9/29]
More and more, I've been seeing stories about movie theaters turning to amenities geared mostly to adults to attract more audiences and in the end, increase profits.
Many years ago, I attended one of GCC's Premium Cinemas, where they had a sit-down restaurant next to a private theater with leather reserved seating. The food was good and the seating was fantastic, but the total price was a little high and the concept was so new, I don't think it caught on. A couple of years later, the concept was abandoned and the restaurant was closed and the theater absorbed into the rest of the screens.
Perhaps the idea was just ahead of its time, because more and more theaters are embracing the idea once again. Just this week, Variety and USA Today featured articles on the options that theaters are trying to get people to walk in their doors.
The USA Today article focused on the efforts to bring alcoholic beverage service to movie theaters and the success they're having getting the necessary permits and licenses from their municipalities.
The Variety article covered the news that Village Roadshow Gold Class Cinemas will be coming to the U.S. The partners involved in the effort plan to build 50 theaters nationwide over the next five years, with the first locations set for the Chicago suburb of South Barrington, Illinois and the Seattle suburb of Redmond, Washington.
Each theater will be equipped with 40 reclining armchairs with footrests, digital cinema projection, and a lounge and bar, with concierge service and valet parking. What would you expect to pay for such amenities? If you answered $35 per ticket, you'd be right!
Reuters has a story about the Village Roadshow concept, and they have a photo of people enjoying themselves, presumably in a theater like what is being planned. I question whether going to a movie justifies dressing up in a cocktail dress, but perhaps they are seeing The Metropolitan Opera and wanted to dress like they were attending the event live.
Time will tell if audiences are willing to pay higher prices for the upscale treatment, but you can be sure you won't have teenagers texting their friends in the seat next to you at those prices!
Add Your Comments
No comments found. Be the first and let us know what you think!
Add Your Comments
|Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.|
Please login or register a new account before continuing.
Log in to retrieve your saved settings.
Forget Your Passcode?Send My Passcode To Me
Not Registered? Create a New Account!
Our registered members enjoy more features, including:
- Save Your Location -- the site remembers your location, no having to re-enter it each time you visit
- Favorite Theaters List -- keep a handy list of the theaters you attend
- Favorite Movies List - movies you want to see, all in one place
- Write Movie Reviews -- share your opinions of the movies you see
- Block Ads with VIP Service -- view this site ad free (subscription req'd)
Basic accounts are free -- sign up today!
Concerned About Privacy?
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2015, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.|
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.