Cinemark Holdings Inc. announced recently that it intends to build a 12-screen movie theater in the Washington Park Shopping Center in La Quinta, California. The Century Washington Park is scheduled to open in Spring 2015.

“Cinemark operates several theatres throughout the Southern California region under our Century banner, including our Century at the River complex in Rancho Mirage,” comments Tim Warner, Cinemark’s CEO. “Our new Century Washington Park NextGen theatre will be located in the top shopping center in the city and become recognized as one of the best places in the Coachella Valley to enjoy a great entertainment experience.”

The new theater will feature 4K Digital Cinema Projection systems in all auditoriums, with six capable of 3D presentations, and one of the auditoriums will be Cinemark's big-screen concept XD: Extreme Digital Cinema. There will be a cafeteria-style self-serve concession stand with popcorn, Coca-Cola soft drinks, and candy, and a bar in the lobby will offer beer, wine, and frozen cocktails.

The closest movie theaters are the Regal Cinemas Indio Metro 8 in Indio (about three miles East) and the Cinémas Palme d'Or in Palm Desert (about six miles West). Cinemark operates the Century at The River and XD in Rancho Mirage, and there are four more theaters within 15 miles of the new theater's location.

Source: Cinemark Press Release