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Appleton, WI: Marcus Valley Value Cinema Closed

Posted on Thursday, September 24, 2015 8:43 PM


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The Marcus Valley Value Cinema in Appleton, Wisconsin closed after business on September 7, 2015. The news was reported in an article published by the Appleton Post-Crescent in late August:

Valley Value Cinema's last day in business will be Labor Day, Sept. 7.

After that, the longtime budget theater will close for good, Marcus Theatres announced this morning.

The cinema building at 2165 S. Memorial Drive in Appleton had been for sale since early 2013, but hasn't found a buyer.

The decision today was based on the limited availability of 35mm film in the market, which is what the second-run theater plays.

"Marcus Theatres is faced with the decision to either invest in digital projection technology at Valley Value or close the theater," the Marcus Corporation said in a release. "There is simply not enough attendance to support an expensive conversion of the theater's outdated technology to digital cinema."

According to that article and our records, the theater opened in 1978 as the Valley Fair Cinema. The building is for sale for $1.2M. Click the Read link below to view the full article.

Moviegoers in the area will need to visit the Marcus Hollywood Cinema and Marcus Appleton East, both of which are less than five miles away. Neither is a discounted second-run movie theater, however, but Marcus has an ongoing promotion of $5 movies each Tuesday at those locations.

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