View Photo Gallery
Pink Ribbons, Inc.
The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease.
But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions.
So then who really benefits from the pink ribbon campaigns - the cause or the company?
Starring Judy Brady, Barbara A. Brenner, Nancy G. Brinker, James Brophy PhD, Janet Collins
Directed by Léa Pool
Running Time - 1:38
Genre - Documentary
Opened in Theaters - Friday, June 1st, 2012
This movie is not currently playing in theaters.
Home VideoThis movie is likely available now on home video.
Related News Articles and Web Sites
Looking for More Information?
Search Google for more information about this movie:
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service
|The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2014, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.
'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.